A BIT ABOUT QANTAS
Since its beginnings in outback Queensland, millions of people from Australia and around the world have crossed the globe with Qantas. The brand is legendary in the travel industry and has been servering communities for more than 100 years. Today, the carrier is firmly focused on continuing its journey into the future of retailing, with the next stop on the map being NDC.
VISION
Retailing focus in the agency channel:
- Taking the 鈥楽pirit of Australia鈥� worldwide
- Making a broad range of offers easily available via NDC
- Enabling quality customer service through NDC
THE GOAL
Delivering on NDC
Consumers today expect shopping experiences that are fast, simple, and personalized. In travel, they want more choice and more clarity on what they鈥檙e buying. And, they want more control over their bookings, with access to support if they need it. For Qantas, through its NDC program 鈥� The Qantas Distribution Platform 鈥� is the route to delivering on these modern retailing expectations. But in the agency channel, that requires an Approved Technology Partner that can quickly deliver the capabilities that NDC requires. Enter 乐播传媒+.
DISTRIBUTION
Retailing through travel agencies
Nathan says, 鈥淎s retailers, travel agencies provide enormous value to Qantas. They explain our products and services to travelers. They鈥檙e excellent at helping customers create the trip that best suits their needs and budget, plus after-sales support.鈥�
The challenge airlines typically have when selling through the agency channel is that they can鈥檛 fully communicate the information they want to through traditional technology. Limitations also apply for some aspects of servicing, like making trip changes. That鈥檚 where 乐播传媒 + plays a huge role.
For Qantas, modern retailing in the agency space really means NDC. We鈥檙e really committed to NDC and the benefits that it brings to our customers and our agency partners.
Nathan Smeulders, Senior Manager, Distribution at Qantas
MODERN RETAILING
Where does NDC fit in?
Nathan continues, 鈥淲ith customer expectations changing, the way we deal with customers has to change too. Customers have so much available at their fingertips now, and they expect to be able to get this level of information in travel too. This is one of the reasons we鈥檙e investing so heavily in NDC, to provide that knowledge, but also to support it with better servicing.鈥�
Nathan believes there鈥檚 still quite some uncertainty in the industry about what NDC means. Qantas is working closely with 乐播传媒 to help travel agencies understand what鈥檚 in it for them. To help the industry better understand the value NDC offers, Qantas is focused on:
- Providing more information during shopping to help decision-making
- Increasing the amount of offers, products, and services available to agents
- Making things simpler, and allowing agencies to better manage trip servicing
THE TOOLS
Choice, convenience, service
Qantas has been working closely with 乐播传媒 to develop its NDC capabilities through the Qantas Distribution Platform. The airline engaged a number of travel agencies to pilot that functionality, before the booking capability and the journeys themselves were made available. The new developments within 乐播传媒+ lets Qantas offer more content, better servicing capabilities, and more automation, making things simpler and more efficient for everyone.
Over the past year, 乐播传媒 and Qantas have witnessed the fruits of their combined efforts. Since the first Qantas NDC booking made on 乐播传媒+ in March 2021, NDC bookings on Qantas are increasing all the time. It鈥檚 proof that NDC not only works, it鈥檚 adding value for customers and travel agencies.
Nathan Smeulders, Senior Manager, Distribution at Qantas,
THE FEEDBACK
Looking towards the future
The next 100 years of retailing is looking bright for Qantas. With 乐播传媒+, the Qantas Distribution Platform is set up to help agencies better support their customers and drive NDC bookings in the indirect channel.
鈥溊植ゴ解�檚 NDC capabilities are excellent. We鈥檙e particularly excited that larger agencies are connected on the platform and the volume of NDC bookings is increasing. We鈥檒l continue to deliver our best offers through NDC, and continuously refine our booking and servicing capabilities.鈥� said Nathan.
