There are 50 kinds of cereal in the supermarket. So many tasty options on Uber Eats. So many TV shows to choose from, and before you can even pick one you first have to choose between Netflix, Apple TV+, Disney+, and more.

And for every purchase you make, once you hit ‘buy’ the FOMO on all the choices you didn’t make is real.

And sure, these aren’t necessarily bad problems. Having options is, of course, a privilege. But decision fatigue is something that modern travel businesses need to keep in mind.

Why? Because in the past 10 years, the number of travel products available to buy has exploded — rising from 500 in 2010 to 10,000 in 2024, according to 乐播传媒 estimates.?This abundance of choice is largely being driven by NDC.

Every one of us has spent way more time than we’d like researching and booking a vacation. Flicking between apps, entering the same search multiple times, and eventually reverting to multiple browser tabs on a laptop to be able to compare the best picks side by side.

Recent studies suggest that having can be demotivating. So, it’s unrealistic to assume travelers will spend valuable hours comparing multiple versions of ‘premium economy’, infinite pairings of timings and price, and over 10,000 branded products from the world’s top 250 airlines.

And of course, shoppers do like having some choices. It’s just that there’s so much on offer today, they’re now exhausted and struggling to make decisions. We cover this in more detail in our recent Trends 2025 research.

That’s why, at 乐播传媒, we believe travel agencies have a defining role to play in the modern retailing movement. Only agencies can offer customers both the choice that they crave AND the curation needed to cut through the volume of options that NDC is introducing.

We’re supporting that through our revolutionary AI-powered content curation layer, which refines results for billions of trip options and consolidates everything in one place.

Travel is a joy. Booking it should be too. And that requires the right platform to give bamboozled shoppers the clarity, curation, and comparison functionality they need to make a confident choice.

about curation capabilities on 乐播传媒+

The post Less is more appeared first on 乐播传媒.

Jack, thanks for joining us.

What do you think travel businesses can gain by looking at what’s happening in retailing in other industries?

Cross-sector learnings are incredibly valuable for the travel industry. Right now there’s a ton of overlap between travel and sectors like banking, fashion, or consumer goods. If you can tap into the trends and patterns happening elsewhere, it could help spot opportunities that others haven’t yet explored. By taking this kind of ‘outside-in’ perspective, you can unroot seeds of ideas you won’t necessarily find in the usual places.

There’s so much rapid change happening in the world of retail today. How do you think this is impacting consumer sentiment?

We’ve spent most of human history making decisions with a pretty limited set of options. Buying things used to require minimal effort, because there were only a small number of choices available. But in recent years we’ve gone from zero to a hundred in almost no time at all. We now evaluate more brands for everything we buy — clothing, groceries, travel too. This does something huge to our brains.

Look at some of the biggest retail players now — not just Amazon, but the likes of Shein, Temu, TikTok Shop. If you go into the Shein app for example, you’ll never see the same items twice. Basically it’s an infinite loop of products. We haven’t been trained to manage that as consumers, and we’re frantically trying to adapt.

What does that mean for travel?

Travel, like other industries, is trying to deal with saturation, and it’s really important that businesses understand the ramifications for shoppers. They need to do whatever they can to make sure the joy of booking a trip doesn’t become incredibly stressful, purely because we have too many options.

In the fashion world you’ll see brands like Wolf and Badger enjoying huge success because they’ve actually reduced the number of choices they offer. On a bigger scale, we’re seeing the likes of Amazon and Temu area addressing this challenge using data and highly targeted personalization to make sure customers get tailored options every time.

Let’s stay on the topic of decision-making for a second. Why do you think people find booking trips so overwhelming?

Travel is a really significant purchase, and often comes with a lot of pressure to get it right. Especially in a world where our disposable incomes are shrinking, relatively speaking. Consumers today often want experiences more than material things, but the financial stakes have been raised, as have their expectations. What I’m seeing again and again is that shoppers of all ages are investing more money in experiences than material things than ever before.

The difference now is that there’s just more riding on those purchases. That might be because there’s more information available to us now, or that we’re seeing others’ lives more through social media. Regardless, the outcome is the same— the fear of missing out is huge.

What role can travel agencies can play in alleviating that stress?

Unlike other industries, travel consumers are lucky because there IS a party that can help guide consumers through the confusion. And that is, of course, travel agencies. You don’t get that in fashion (unless you’ve got a personal shopper, which is rare). Travel businesses curate something for the customer that helps them manage saturation. By presenting the right information to the customer at the right times, they can make informed decisions. And that leads to good experiences, great reviews, and long-term loyalty.

That leads us nicely onto a point from 乐播传媒’s recent research — ‘consumer washing’. What are your thoughts on that?

‘Consumer washing’ is a great term. What strikes me is that it seems to have become easier and more normalized for businesses to pull the wool over people’s eyes, disguising profit-making strategies as ways to serve consumers better. The reason it’s happening more now is because retailing has become more chaotic.

Think about it — there are more businesses than ever, selling via more channels, using more advertising. This creates a framework where it’s easier for businesses to flood customers with different claims. The rules of the game remain the same, but with all this choice overload, it’s become easier for businesses to get away with it.

How are consumers responding to this trend?

Customers are becoming increasingly suspicious, no matter the industry. They’re actively looking out for tricks, reading reviews, etc. And when they feel wronged, they share their opinions online and so, the cycle continues. This is why transparent pricing is so important. Any doubt in the customer’s mind about whether the price is the actual price is another layer of stress, another reason to not book. Transparent pricing is a way to establish a sense of trust.

When it comes to improving the customer experience, who can travel can learn most from?

One example is legacy banking, which has been massively simplified through digital disruptors and now offers a much better customer experience as a result. We see that in retail to some extent. The heart of the growth behind e-commerce, mobile commerce, buying through apps is just the simplification of processes. Most consumer studies show that convenience is priority number one. Sure, price is always there — but convenience is massive.

In banking it was about removing barriers — Monzo, Revolut…they were able to spot ways to speed things up and make it more convenient. Sure, there’s a whole front-end thing they did to jazz it up and make it feel younger, there’s a big marketing piece around that. But fundamentally what people liked about FinTech at the beginning — and probably what people still really like — is that it was quicker, simpler, more convenient.

What would travel need to do to make that happen?

You can’t really underestimate the importance of having a very modern and infrastructurally sound tech stack. Businesses have great ideas, and legacy retailers have brilliant ideas all the time, they just can’t do them because the tech stack isn’t in place to give them that freedom to overcome legacy issues.

If you want to be that fast growing, fast moving, modern looking and feeling brand, your tech stack has to be sound and reliable, so that you can be agile and flexible and innovative. Without that, it doesn’t matter if you have the best creative ideas. But, like 乐播传媒 says in the recent research, it’s broader than just technology that needs to change. It’s a mindset shift, too.

What’s your take on all the recent AI hype?

What people often overlook is that predictive AI has already been doing great things for businesses, for a long time, making things more efficient, (sometimes) cheaper, and more convenient. And those great things can continue to be supercharged as AI gets better. Data analysis is a big area of opportunity in this sense.

But now we’ve got this public-facing idea of generative AI in the mix too, and customers are still trying to figure out what they should be doing with it. We’re basically all learning as we go, which is fun, but also means that a lot of people are getting it wrong. Some people are overestimating the value. Some people are underestimating the value. It can be fun, it can be scary, but we’re all figuring this out at exactly the same time.

Where are you seeing the best use cases of AI in retailing?

We’ve seen lots of cases where generative AI has been used, for example, in chatbots to help create more sophisticated, automated customer service. For instance, IKEA invests massively in this, and it solves 90% of people’s customer service issues. They then had way more scope to retrain that staff to become interior designers, improving their skill sets, helping more customers.

Within travel, I can absolutely see the potential for generative AI to do really interesting, imaginative, and creative things. Not to just automate and speed up processes, but to make services great, and even very human-like. We have to accept that reality, and that is quite possibly where we’ll get to.

Where do you see AI having most value for travel?

There’s the obvious answer in that it can help simplify things and help businesses spot new opportunities and so on. I think the other potential value of AI in travel, and we’ve seen this in lots of different industries, is streamlining different sources of information, so things are technically easier to manage.

In that sense, I think AI can really support better search and NDC in a multitude of ways. And while there are many examples of AI being merged into search, all that really matters is the end result. This way, the customer gets more personalized and relevant information faster, which was always the goal of search engines from the beginning.

What other retailing trends could we see coming to travel?

One example from 乐播传媒’s research is subscription services, which have grown hugely in popularity in the past five years. And the reason why is that people have increasingly less time. Subscription boxes like HelloFresh feeds into the idea that you’re solving for a busier life. We also can’t deny the significance of COVID. It’s not like the idea of subscription didn’t exist before then, but it exploded during COVID as people were subscribing to everything — from bacon, to pet food, to toilet roll.

Toilet roll? Really?

That’s right. A business that’s absolutely killing it is the Australian toilet paper company . Five, ten years ago this would have seemed crazy, but it’s been a massive success and they’re now one of the three biggest players in that little corner of retail. Their marketing is amazing, but more interestingly, this trend points to the idea that customers now are willing to subscribe to almost anything if it’s convenient. It goes back to the earlier point about how busy modern life really is.

What do you think that says about modern consumers?

I wonder if it points to the lure of membership. I see a lot of customers really wear on their sleeve that they subscribe to a craft beer company or coffee company for example. It’s almost an identity thing. Costco is another one. It’s basically the world’s biggest membership organization and makes like five billion dollars a year before they’ve even sold any products. Why? Because of that annual membership you paid to get the discounts on products. It’s not just about the money savings. It’s like being in a big club or something.

Do you think that identity piece extends to travel too?

Absolutely. Travel very much forms part of someone’s identity, much more so than bacon or pet food (or toilet roll). Travel is part of culture and an individual’s personality. I think the idea of a travel subscription really makes sense to a modern customer because it tells the world, “I’m a traveler and I go to lots of different places. I have my finger on the pulse about where to go next and therefore what the best deals are.”

Jack, finally, what does ‘modern retailing’ mean to you?

My opinion is that, ultimately, it’s about the customer. And that’s a viewpoint I know 乐播传媒 shares too. At the end of the day, people vote with their wallets, so businesses in every industry need to be focusing on giving them what they need. And being mindful that that will continue to evolve — so too must retailing continue to evolve. And whatever kind of transformation you go through, everyone has to feel like they’re part of that transformation.

Want the full set of insights from 乐播传媒’s latest consumer research?

GET THE REPORT

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At 乐播传媒 we believe modern retailing should be about understanding what consumers want from travel businesses. And, using that insight to create better retailing experiences.

But others are using the term in the context of airline needs, NDC, and distribution. Even are now jumping on the bandwagon as modern retailing goes mainstream in travel.

Why is that an issue? Because not everyone’s view of modern retailing puts the customer first. IATA, for example, promotes NDC as the opportunity And sure, in theory NDC could indeed offer more in the way of personalization. But right now, that’s not really materializing for travelers or agencies.

And, at the same time, other technology providers are investing in tech that’s optimised for supply-side relationships. They promote the concept of single-brand airline or hotel retailing. But one brand selling and servicing only its own products is not representative of modern retailing, because best-in-class retailers offer the customers choices from multiple brands. This standpoint overlooks the massive value that travel agencies offer, and puts the focus on selling, rather the buyers.

We believe that only travel agencies can truly deliver this highly valued retailer role. Because only agencies can offer BOTH choice — in a way that’s properly curated and presented.

This is good for suppliers too, because it ensures people get the right product for their needs. Therefore expectations are met, driving lifetime value and ensuring the customer will travel or stay with them again.

Sure, direct-to-consumer selling might be appealing in the short term. It might also be tempting to use ‘modern retailing’ as an opportunity to add on fees that don’t cost the airline anything and are actually detrimental to the customer experience. Like splitting up travelers who would normally be sitting together, unless they pay extra.

But in the long run, a more lucrative approach is to ease up a bit on squeezing the customer wherever they can, and work on delivering a more valuable experience. And, instead of battling between direct and indirect channels, focus on getting the right omni-channel balance. That way, their customer base will grow, wherever people choose to chop.

Right now, it seems like everyone’s talking about modern travel retailing. But hardly anyone is doing what we’re doing — listening to the most important point of view. The customer’s. Ultimately, that’s what will deliver long-lasting change and better travel retailing. For everyone.

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3 KEY TAKEAWAYS

1 – CHOICE OVERLOAD DRIVEN BY NDC

NDC has expanded the range of travel content available out there. We estimate that the number of air travel options has risen from about 500 economy/business options in 2010 to over 10,000 options in 2024 (economy, economy plus, flexi-family, business, first, etc.). That’s an incredible 1,900% increase.

And that should mean every traveler is catered to, right? Kind of, but there’s a downside too. With all this choice comes more confusion for shoppers. 乐播传媒 research found that customers are now spending over four hours shopping and comparing options before clicking ‘buy’.

In fact, 58% of travelers say the number of choices (fares, bundles, brands) is overwhelming. This shows that more choice doesn’t always mean a better experience for customers.

2 – CUSTOMERS NEED A FAST, FRICTIONLESS, TRANSPARENT SERVICE

So, what DO they need? Well, in a nutshell, they need more help assessing options and more support managing their trips. The truth is, travelers don’t know or care what NDC is, and they shouldn’t need to know either. They care about getting a convenient flight time, knowing their baggage options, and making changes to a booking if needed.

Solving for those needs, concerns, and questions is what modern retailing is all about. True modern retailing puts the customer first. Agencies who understand their customers’ needs, inside out are best placed to offer both the right combination of options and curation that they need.?And that can be possible using an agnostic marketplace technology that cuts through that huge volume of content — from any and all sources.

But where does that modern retailing journey start?

Firstly, it starts with search. A good search experience assists customers in finding the right products or offers quickly and at the right price. And it balances what’s best for them and the agency. More offers from more sources means search times are getting slower, and the process itself is becoming more and more complicated. And let’s face it, time lost scrolling is extra time the customer has to wait.

Next is the sale. Customers need to see exactly what they’re buying, with the ability to easily add on any extras and find everything in one place. To enable this, agencies need transparent selling techniques, supported by modern retailing tools. These tools provide agents with enriched information on offers and facilitate upselling and cross-selling, ultimately increasing revenue and ensuring customers feel they’ve made the best choice.

Then there’s the post-purchase. Customers expect hassle-free changes or support if they need to amend a booking. Think of the last time you experienced great customer service when seamlessly changing a booking — it’s the same for travelers, especially when it comes to often expensive and important travel plans. Great service is what customers really remember. And happy, satisfied customers are more likely to return for more.

3 – AI IS HERE TO HELP CURATE CONTENT AND EARN YOU MORE

We all know that AI has been a big topic in 2024. In travel, most of the focus so far has been on what it can do for customer service. At 乐播传媒, we’ve got even more to offer in the realm of supporting smarter searches and helping agencies earn more.

During the breakout session, we shared more about our new AI-powered search tools, Content Curation Layer and Content Optimizer. These tools can help with the current challenges presented by NDC and the resulting explosion of content choice — and the impact this is having on agencies and travelers alike.

Content Curation Layer is a powerful search functionality that helps cut down search time and provide exactly what an agent needs. With the help of AI, it can trawl through all the options and pre-filter them, so you don’t have to. This gives agencies access to refined results for billions of trip options, providing the best offers from both traditional (GDS) and NDC channels in one place from a single search.

While Content Curation Layer is about adding that layer of relevance and intelligence, Content Optimizer allows agents to build their own layer of smart controls on top of that. It gives agents the power to control what results are shown to customers, so the most profitable offers appear first from traditional air and NDC offers.

That way, agents can quickly and easily build rules for long- and short-term campaigns, meaning the traveler is getting the right offer at the right time. Plus, there are new NDC-specific capabilities that include content preference rules and response time controls.

And so, a final note on NDC…

NDC is one of the newer content sources, but soon we’ll talk about it with the same confidence we do of EDIFACT. We’re focused on the end goal, which is making retailing easier for everyone in a changing distribution world. And through next-gen search like our Content Curation Layer, comparing offers regardless of content source can be seamless.

But back to today. While the standardization in NDC and LCC content has a way to go, we’re working so that the smooth, seamless ordering and servicing of content from any source is possible for agencies. It’s critical for the adoption of NDC and it’s a key tenet for how we continue to add value in an increasingly fragmented world of content.

乐播传媒’s research has further explored how NDC complexity is impacting travelers — read the insights here.

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In travel, the buzz so far has mostly been about how AI can do the heavy lifting in customer service. Which is music to the ears of the many travel agencies who have been seriously understaffed since the pandemic. GenAI has been received with mixed feelings in that respect. Those that implement it well and at the right point sing its praises, and those that have been on the end of a Chatbot that can’t seem to help them feel very differently about it. But suggests it alone could unlock $2-4 trillion of incremental value across various sectors in this industry.

But the generative tools are just the beginning. More broadly, AI is set to be the biggest disruptive force in our lifetime. At 乐播传媒, we’ve identified a huge new opportunity to use AI beyond customer service and solve a different, yet equally big challenge. Which is: trip search and curation. I’m going to share more with you about it here. And don’t worry, this isn’t going to be one of those clickbaity AI articles that just promises what’s to come. I’m going to tell you about something that’s real, and available right now.

ANSWERING BIG QUESTIONS, FASTER

Ultimately, AI exists to solve problems. Done right, it lets us skip over unfulfilling tasks and makes us happier, more productive, wealthier, less stressed, etc. Google changed the world because it made it easier and faster to get answers to difficult or nuanced questions. Travel now has an opportunity to do something similar.

Our latest customer research shone a spotlight on the fact that shopping for travel has become incredibly difficult and time consuming, while the inability to compare results is now one of the biggest bug bears for bookers today. What’s causing this? Well, only ten years ago, there were far fewer airlines, car rental companies, and ways to get hotel content. Combine that with the explosion of offers arising from NDC, and you can see how the world of travel retailing is a very different place today, with more content, and more product options than anyone could ever imagine.

And though having choices is absolutely a good thing, it can’t come at the expense of making it easy to find the right offers and make good decisions. The good news is that AI can now help alleviate these challenges. And at 乐播传媒 we’ve just introduced some really exciting new AI search controls to do that. Here’s a closer look at what they can do for you.

NEW AI-POWERED SEARCH TOOLS

As AI goes mainstream, people can’t wait to see the futuristic things it can do. And while it is already making things easier in many respects, the travel industry has more work to do on more fundamental aspects of retailing in order to deliver a really satisfying retailing experience that keeps people coming back for more.

So, when we think about the future of AI in travel, at 乐播传媒 we believe the conversation should now go beyond the potential for GenAI tools. And instead, focus on the opportunity to enhance accuracy, relevance, and efficiency in search, and improve the ability to sell and service trips as part of the overall experience. So, without further ado, I present to you our new AI-powered search tools.

CONTENT CURATION LAYER

What it is: NDC has created a lot more product choice, which is great, but it’s also made it harder for agents to find and cross-compare options from different content sources. And sifting through offers from a variety of channels — traditional distribution systems, NDC, aggregators, and direct connections — can be time-consuming and expensive.

The new Content Curation Layer within 乐播传媒+ uses AI to simplify the volume of travel offers all in one place. It serves up only the most relevant options for customers, removes duplicate content, and filters out irrelevant offers, so agents can focus on increasing conversions.

This offers you:

• Smarter searches that deliver enriched and transparent offers from any source that are easy to compare like-for-like
• De-duplicated offers reducing the clutter on screen, and presenting your customers with only the best and most profitable options
• Faster results with an impressive average response time of 1.07 seconds

CONTENT OPTIMIZER

What it is: Content Optimizer is a rules-based engine that allows agencies to control what traditional air and NDC offers appears on screen to better align with your business goals and your customer expectations. In a split second, it reduces the number of offers into what makes sense for the consumer (most relevant, no duplicates) and what makes most sense for the agent.

This offers you:

• More conversions when you deliver the optimum offer to the right traveler at the right time
• More traveler satisfaction when expectations are met, benefitting everyone in the retailing and supply chain.

HOW WILL THIS CHANGE WAY AGENTS SEARCH?

Until now, agents using legacy technology have been forced to search for travel offers through very disparate, separate pipelines — NDC or EDIFACT — and cross check them against each other. Now, Content Curation Layer means agents are shown a complete list of results from any source, with the content ‘de-duplicated’, and only the most suitable and valuable offers are shown.

Just like customer service, this isn’t about using AI to replace humans. It’s about using AI to take care of the basics so agents can concentrate on the higher-value aspects of retailing. And in the search space, this represents a big opportunity for more upsell and cross-sell.

With less time spent searching, agents have more scope to understand customer needs. And, because the tools drive sales toward preferable, more profitable offers, this tees up more chances to earn more through throughout the booking, like premium seating, upgrades, ancillaries, etc. Plus, because everything is presented on an easy-to-use interface, it’s easy to deliver the right offer to the right traveler at the right time, or set up long/short term campaigns to meet specific business objectives.

Sounds good, right? Well, here’s the really good news. These new tools are already live — you don’t need to do anything apart from log in to 乐播传媒+ to use them. And we’re not stopping at NDC and EDIFACT, we’re going to keep working to put forward more relevant and faster sets of search results across even more content types.

WHAT’S NEXT? USING AI TO CLOSE THE FEEDBACK LOOP FOR SEARCH

Travel’s journey with AI is just beginning, and there’s much more innovation on the horizon. In the next few years, just as we’re going to see customer service get better and be less cumbersome. We’re also going to see way more happening in the search space, with an even greater ability to understand what a customer is really asking for. We think that’s one of the most exciting things that AI can offer — the ability to understand, learn from and predict detailed traveler needs.

AI brings with it a new capacity to continuously monitor vast datasets and use deep learning to identify market trends, demand signals, and consumer behavior — not just for initial ticket purchases, but also for ancillary products and value-added services. This unlocks new value from data in ways that were previously difficult to achieve, and with that comes new opportunities for everyone in the travel ecosystem over time.

As we refine the data models, technology will give better answers because it will better understand. There’s going to be more potential to help suppliers understand what sells and what doesn’t. And ultimately, better intelligence, better access to data, and better tools will change and enhance relationships that exist between sellers and buyers. With that will also come a larger emphasis on standardization, however. So, we’ll continue looking at AI hand in hand with data science and data models to make sure that each remains as good and as powerful as the other.

AN OPPORTUNITY FOR TRAVEL TO BE AMAIZING

I promised earlier this wouldn’t be one of those clickbait AI articles that are all hype and no delivery. And I hope that you’re now as excited as we are about the new AI-powered tools out now on 乐播传媒+. They’re already making searching for a trip feel much closer to the experience offered by Google, Spotify, or other AI-first companies, and freeing up a ton more time to focus on the things that matter.

The evolution of AI really is such an exciting development for our industry. It’s a moment in time where new opportunities are materializing in front of our eyes, and there’s so much potential to apply AI beyond customer service. This will undoubtedly be a huge area of focus for modern retailing over the coming years, and 乐播传媒 will keep using AI to remain the best multi-source content aggregator in the industry.

Click here to find out more about our new AI-powered search tools Content Curation Layer and Content Optimizer.

The post Introducing: AI-Powered Search appeared first on 乐播传媒.

So, since you agents asked, here’s some tips and tricks that demonstrate truly modern retailing in real-world search, booking, and servicing situations on 乐播传媒+.

1. AIR SHOP LIKE AMAZON

Amazon is the OG of helping shoppers compare multiple products, side by side, all in one place. Today, this is one of the fundamentals of modern retailing, and retailers in this industry (i.e. travel agents) need that same functionality to avoid checking multiple sites for every flight search. With the right travel tech, you can compare the best picks from hundreds of airlines, side by side — traditional content, NDC, you name it, all on one screen.

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2. WIN THE SEARCH SPEED RACE

People hate hanging around for results. If it takes more than 1-3 seconds they may decide to go . Whether it’s travel agent using a desktop, a consumer booking on an OTA or an employee using an OBT, people will lose focus and that means, you lose a conversion. To help agents prevent this, 乐播传媒’s API delivers results in under a second and loads 68% faster than established travel APIs.

3. AUTOMATE THAT ADMIN

Repetitive manual tasks are no fun. And doing admin is not why most travel agents got into the business. Take trip quotes for example. These need to be clean, professional, and easy to follow, and finessing them can be time-consuming. When you’re doing that at scale, even more so. But a modern retailing platform can make it faster and easier, helping you provide customers with a superb pre-booking experience. All you have to do is…

And it doesn’t stop there. Ticket exchanges are another task you can offload through automation. These can take up an average of ninety minutes per day for an agent. That’s 7.5 hours a week, almost a full working day. Which adds up to 390 hours per year. You get the picture. The good news is: agents can claw this time back to focus on the things that matter, like researching destinations, or selling more. Here’s how:

*time savings of 9,787 hours per year based on an European Agency with 15 Travel Agents

?4. UP THAT UPSELL

Right now there’s lots of new air, hotel and car products out there. And that makes upselling a bit more tricky for agents. We’re helping simplify the upsell offers across thousands of travel brands and making it easier for agents to make commissions. Our platform is designed to tee up more sales opportunities, and using our simple tools you can add an extra �176,000 per year to your takings* by doing this…

($190k = EUR176,206.86 ROI from Trip Manager, Fare Family Upsells and Selling Fare Manager)

5. CRUSH THAT CROSS SELL

Planning a trip can be stressful for travelers. With so many options and ancillaries to choose from, often they need help curating options for the whole trip, beyond flights alone. Selling hotel can sometimes be an afterthought to flights. But with 乐播传媒+ hotel can be a stream of earning in its own right, earning up to �55k* more per year, or $28 more commission per booking. Cha-chiiing.

($60k = Hotel Content Optimizer ROI of EUR55,488.00)

6. MICROMANAGE THE MARGIN

Travel agencies work really hard to negotiate the best rates. But that’s only useful if they’re easy to find when you need them most — during a search. 乐播传媒+ makes this easier using smart automation tools, which can help you earn 10% more margin, by making sure the most profitable rates appear right at the top of your listings. Bingo.

7. SIMPLIFY SUSTAINABILITY

Travelers today care about the planet. And they want agents to help them do the right thing. In modern retailing, sustainability has to be a huge consideration, and two things are important in this respect: accuracy and transparency. Technology is the key to delivering on both.

Last year, we partnered with Travalyst, a not-for-profit organization and coalition, to develop a consistent industry-standard for carbon insights. And we’ve made these carbon emission estimates available via 乐播传媒+. So when customers ask agents to help them evaluate their options from a sustainability point of view, they’re equipped to handle those conversations.

8. GET THE REAL DEAL ON NDC

NDC is a part of modern retailing that’s very topical, but it’s also just another content source. At 乐播传媒, we’ve been taking a broader view to encompass multisource content, and to make sure that wherever your offers come from, the main thing is that agents can view and compare them, side by side.

(Side note: we’ve got a handy page of NDC myths busted with everything modern retailers need to know about NDC outlined for you).

So, don’t be caught out by platforms or tools that only let you do half the job — nail NDC by choosing tech that lets you cater to the entire journey.

IT’S TIME TO MOVE ON FROM ‘MEH’

Ever looked at your booking software and felt…nothing? You’re not alone.

While Revolut, Venmo, Netflix, Spotify, Uber and were busy raising the bar on UX and interface design, travel often falls short of a truly modern retailing experience. But at 乐播传媒 we think modern retailing masters — aka travel agencies — deserve a platform that feels good to use.

Don’t settle for anything less than transformational. Modern UX. Modern tools. Modern everything. We’re iterating on that every day to bring that to you, our agency customers.

So if you’re still settling for ‘meh’, maybe it’s time to get moving. Your customers will thank you, and so will your CFO.

The post How to master modern retailing appeared first on 乐播传媒.

The 7 Wonders Challenge was a true test of the power of our technology. If you don’t already know what it’s about, here’s the deal. We asked an agency partner, Travelbag, to plan a route to get our hero from the Great Wall of China to Chichén Itzá in Mexico — plus every Wonder in between — in less than one week. All powered by 乐播传媒+.

And now that it’s all over (and we’ve got a world record under our belt), everyone’s asking the same thing: how did we do it? Here’s a few technology secrets from behind the scenes.?

SOPHISTICATED SEARCH, ON SMARTPOINT CLOUD

When you’re planning a trip like this you’re faced with no one single airline that can take you to all the destinations on the itinerary. And because every minute counts, you have to find the fastest, simplest, and most reliable route.

Travelbag planned this trip using Smartpoint Cloud, the modern retailing interface that connects agents to 乐播传媒+. On it, agents could see all the flight options in one single interface, saving a ton of time and energy searching and comparing.

Plus, it’s integrated search functionality took all the various combinations, put them together, and scored them — including low cost carriers, NDC content, and private fares. For the planning stage, this combination of choice and convenient search really was critical.

Flight search on 乐播传媒+

ALL THE DETAILS, IN ONE HANDY PLACE

Keeping customers up to date is tricky for agents, even on straightforward trips. It’s just the nature of travel — things change and people do unexpected things. But when you’re doing something as big as setting a world record, you need everything to run like clockwork. AND there’s a lot to contend with: time zone differences, flight changes, or just having no WiFi.

Trip Quote on 乐播传媒+

We needed crystal clear, real-time communication throughout the entire journey. That’s where Trip Quote on 乐播传媒+ came in. Using this automated, online tool, Travelbag could send any updates to Adventureman easily, keeping him informed no matter what.

Trip Quote consolidated his flight and hotel details in one designated, easily accessible place. And that’s super valuable when you’re sprinting from one Wonder to the next, or when you’re really down to the wire getting through a busy airport.

UNEXPECTED CHANGES? NO PROBLEM

On a massive trip like the 7 Wonders Challenge, something on the journey was bound to go awry. A combination of heavy traffic in Rome and Adventureman going to the wrong terminal caused him to miss a crucial connecting flight along the way. To stop this ruining our world-record attempt, Travelbag needed to find a solution quick snap.

Luckily, 乐播传媒+ has an easy exchange capability, so the agent could find and book a new flight quickly, without a bunch of manual entries. Obviously in this case the agency had to react under extraordinary time-pressure, but things like this happen every day working in travel.

When something unexpected changes, customers need agent’s help to get things resolved immediately. Having the right technology — that enables a rapid response and supports you in the crunch times — is what makes or breaks a really good customer experience.

Easy flight exchanges on 乐播传媒+

STAYING ONE STEP AHEAD

The challenge for Travelbag was not only to react to changes outside their control, but also to constantly be looking for changes that could save time here and there. After all, even ten minutes difference could make or break this record-setting attempt. The agency had to stay one step ahead the whole time, and 乐播传媒+ helped them do it.

Using Productivity Automator, a tool on 乐播传媒+, they could see if new flights or a better option became available, pre-trip and during the trip too. Travelbag could set up various rules and automations to flag when a better flight became available somewhere on the itinerary.

Just like how Google Maps will proactively tell you if it finds a faster way to your destination, Productivity Automator anticipates the best options when there’s millions of different alternatives and things change continuously. And this meant Travelbag didn’t have to keep manually searching for ways to optimize time, and they could detect changes automatically.

Productivity Automator on 乐播传媒+

EVERYTHING ON MOBILE

Travel is fast-paced, especially if you’re running late. Adventureman was on the go all the time, he couldn’t stop and fire up a computer to check an itinerary or make changes. Having everything to hand was critical, and so Trip Manager played a huge role on this trip.

It puts all of the power of our modern tools onto mobile, allowing the customer to make changes with a few taps. Adventureman could pick seats with extra leg-room. Or add bags when he bought too many souvenirs. Which came in pretty handy, when he picked up a giant stuffed llama for his daughter at Machu Picchu.

Accessibility and convenience on all devices is something that modern travelers expect now. Sure, the 7 Wonders Challenge is an extreme example, and customers won’t always be so tight on time. But broadly speaking, you can’t overstate the power of having everything you need in the palm of your hand.

Trip Manager on 乐播传媒+

HOTEL REQUESTS, HANDLED

After seven days of nonstop, round-the-clock, round-the-world travel, Adventureman really needed (and deserved) a good night’s sleep. He got just 12 hours shut-eye in seven days, so you can imagine how tired he was by the time he reached the final stop in Mexico. We wanted him to finish off the trip by staying somewhere really special. And he had a few specific asks (a pool, a room with a view, and a great restaurant). After all, it’s not every day you set a world record.

So having all of that detail on hotels options was essential during booking. With hotel search in Smartpoint Cloud, the agency could access detailed property information, like room attributes, maps, photographs, and comparative rates, to choose the perfect property.

And it’s not just Adventureman. More and more, modern travelers want agencies to help them with hotel as well as flight tickets. Those who do it well, get the rewards.

Hotel Search on 乐播传媒+

CONSCIOUS OPTIONS CONSIDERED

Sustainability is one of 乐播传媒’s driving philosophies, so getting that right for 7 Wonders was critical from the beginning.? We know that travelers today want to see sustainable options on their trips.

Our recent research on what consumers want found that 84% will pay more for environmentally friendly travel options. So 乐播传媒+ is arming modern agency retailers to deal with these changing demands. On Smartpoint Cloud, you can get integrated flight emissions data in every search.

So, whenever you look for a flight, you see not only the price and duration, you also see the carbon emissions.?We could take this into account for Adventureman’s trip, and so too can customers/agents when making choices or building itineraries.

Environmental search on 乐播传媒+

A RECORD–SETTING PLATFORM

I’m beyond proud that 乐播传媒+ powered this challenge. This was truly one of the biggest asks I’ve ever seen. Just look at the numbers: four continents, nine countries, 13 flights, and 29 ground transport trips to cover 22,856 miles in 6 days, 16 hours and 14 minutes.? It’s staggering.

Nothing exemplifies modern travel retailing more than a record-setting itinerary like this. Because modern travel is all about rising to the challenge, making things easier for everyone.

This challenge proved that epic adventures — even really, really complex ones — can be made possible with the right tools by your side. And Travelbag had just that, with 乐播传媒+.

The post The platform that works wonders appeared first on 乐播传媒.

Following several consecutive global crises many of our people reached out to ask how 乐播传媒 can help. We didn’t want to say ‘yes’ to one cause and ‘no’ to another — instead we wanted a partnership that could support as many people as possible. That’s why we’ve teamed up with Save the Children, a global charity that helps millions of children and families across the world and responds immediately in times of crisis.

Save the Children not only helps children and families in emergency situations, it champions for the world’s most vulnerable young people, who face extreme poverty, or are discriminated against because of their gender, disability or ethnicity.

And these shared values and commitment to learning make Save the Children a perfect charity partner for us. 乐播传媒 is also passionate about educating and empowering young people through our internship, graduate, and work experience programmes, with a focus on empowering women in STEM in particular.

FUNDRAISING THROUGH EPIC EVENTS

Earlier this year, we kicked off an internal?staff fundraising program to raise money through a series of activities. The theme was ‘Epic Events’, and teams who took part were challenged to face their fear for charity.

But this was no ordinary fundraising drive. We’re talking swimming with sharks, spending the night in a haunted house, climbing mountains, rowing rivers, and even learning how to swim in order to compete in a triathlon.

SHARK BAIT

Swimming with dolphins may be on a lot of people’s bucket list, but sharks? Nuh-uh. But that’s exactly what we challenged two colleagues from our Dubai office to do. And not only have they never been scuba diving before, one is so scared of sharks he won’t even swim in the sea. Watch below as the Shark Bait team face their fear and get dropped in to a tank with four HUNDRED sharks. Gulp.

GHOULS IN THE HOUSE

Most work trips include staying in a nice, comfy hotel. But not this one. This might just be the scariest trip 乐播传媒 has ever boo-ked, as five colleagues from across the UK and Ireland stay overnight at the Ancient Ramm Inn, reported to be the most haunted house in the UK. Watch if you dare, as the Ghouls in the House team face their fear of ghosts, witches, and demons.

INTERN MILAN

Ain’t no mountain high enough to stop our 乐播传媒 interns. They were challenged to hike a whopping 80 kilometres in just four days through the Alps of France, Italy, and Switzerland. Hit play below to see the blister-burning footage of our newest recruits going round the Alps in 80ks.

TAKE ON THE THAMES

Row row row your boat, gently down…the UK’s largest river? We challenged 50 乐播传媒 employees to take on an epic rowing adventure, traveling 23 miles along the Thames in a series of team relay races. Each crew has to row for about an hour — that’s gonna mean some sore arms tomorrow. Catch the action below.

OLD DOGS

They say you can’t teach old dogs new tricks. They haven’t met this 乐播传媒 team, whose epic fundraising challenge was to complete their first ever triathlon. Oh, and there’s a catch. The person doing the swimming part of the race has to learn how to swim in order to compete. Yep, you read that right. Tune in below.

We believe that our organization and our people can make a real difference. And we’re glad to do it in partnership with Save the Children.

The post Save the Children Partnership appeared first on 乐播传媒.

Summer 2023 saw some pretty extreme weather events take place across the globe. From fires in Greece, Hawaii, and across Europe, to heavy smog in New York and typhoons in China — and even Burning Man, an event known for dry heat and high temperatures, ended in flash flooding. Climate change was quite literally a hot topic for people and vacationers everywhere this year.

And this directly impacts travel agencies. In the short term, obviously you’ve got more requests for last minute changes and cancellations. Seasonal unpredictability and climate change may, in future, also create shifts in booking patterns e.g. around lead times or destination popularity.

Travelers want to make informed choices and travel retailers have a responsibility to help them do so. The challenge across the industry is how do we provide this level of detail, at scale.

 

At 乐播传媒, we think eco-conscious travel starts with making more informed decisions. We’re doing our part by equipping agencies with tools to address emerging and changing customer expectations, especially when it comes to eco-conscious travel options. After all, modern retailing is about adapting to what customers need.

CONSUMERS ARE NOW WILLING TO DO MORE

Earlier this year, we shared research which showed just how much customers care about sustainability.

They want to know more about the effects of their journeys — 71% of leisure travelers, and 80% of business travelers said they want more information on carbon impacts to help them assess their journey options.

And travelers are ready to adjust their actions in real time to align with the cause, as our findings showed they’re willing to choose options that could take from their own wallet. Almost half of those surveyed (49%) said they would pay more for a route with lower environmental impact.

This shows that modern consumers care about the environment more than ever. So when you think or talk about modern retailing, sustainability and other ethical considerations have to be part of that conversation. We think this is going to be a huge priority for retailers into the future.

Travelers want to make informed choices and travel retailers have a responsibility to help them do so. The challenge across the industry is how do we provide this level of detail, at scale.

Robyn Binks, Senior Product Manager, 乐播传媒

? ? ?

CORPORATE TRAVEL IS SHOWING A GREATER APPETITE

When it comes to sustainability, we believe corporate travel managers are going to play a huge role. While individuals like you or I aren’t typically held to account over our carbon footprint in our private lives, businesses and other big organizations are scrutinized more heavily. And that means: TMCs need to be enabled to understand the carbon emission impact of a trip, so everyone can make an informed decision.

As our Chief Technology Officer Tom Kershaw : expecting a consumer to spend an extra $100 for a longer layover to save on carbon emissions during their trip might be too much to ask for. But a corporate travel manager has the budget to incorporate that need.

We’ve already seen many companies announce their goals to become carbon neutral or achieve net zero emissions. Reputation, regulatory, customer and even employee pressures are changing the way companies think and act when it comes to managing carbon emissions from business travel. And, for teams where travel is a necessity, corporate travel managers must measure and report on emissions data, while equally providing what the traveler needs.

Expecting a consumer to spend an extra $100 for a longer layover to save on carbon emissions during their trip might be too much to ask for. But a corporate travel manager has the budget to incorporate that need.

We can’t forget that corporate travelers have their own environmental ambitions to account for too. So, businesses with reduction targets and eco-conscious travelers need to be able to access travel options that are accurate, credible and transparent about sustainability. And, they need the right technology to help do it.

WHAT NEW TECHNOLOGY CAN DO

Two things that are important when it comes to sustainability, accuracy and transparency. We must predict well in advance what the likely emissions are going to be. And we need to make that information readily available, and technology is the key to doing it. This is why we continuously adapt and update 乐播传媒 products.

We know that customers are asking agencies more and more: what purchasing choices really make a difference? To be able to answer that, agents need accurate, transparent emissions data, on a consistent basis, and for every trip searched for.

That’s why 乐播传媒 has partnered with a not-for-profit organisation, and coalition working to bring consistent, reliable sustainability information to agents and travelers. The Travalyst coalition has aligned on a single way to publish CO2 emission estimates for flights and the chosen method is the Travel Impact Model (TIM), a framework developed by Google that is publicly available.

And thanks to our partnership with Travalyst, powered by the TIM, we’ve just launched a new carbon emission estimation tool in our platform, 乐播传媒+.

This displays higher, typical, or lower options based on the estimated median CO2 emissions for the route being searched. For agents, this means being able to compare options across carriers, and present that information back to the buyer. So now, when you search for a flight on 乐播传媒+, you see the price, duration, and carbon emission estimates.

For TMCs, this makes it easier than ever to service business travelers who want to know the finer details of their trip, including information on flight emissions.

The good news is, these features are available in one place, 乐播传媒+, and can be accessed via Smartpoint Cloud, Desktop, and API. And the advantage for airlines is that agents can offer the most suitable flight for their customer, using a consistent, and publicly available model. Now, when you decide to book travel, you’ve got three options that can easily be considered, all in one place: the journey time, the cost, and the environmental impact.

WORKING WITH OTHERS TO AFFECT CHANGE

Right now, software and tools provide vital visibility into eco-conscious trip choices. But the bigger picture is, driving real change means adopting an attitude.

The industry as a whole needs to be transparent about eco-conscious information across all travel options, but also it’s about instilling change for the future with new, higher standards of monitoring our impact on the environment.

Co-operation and collaboration is vital, and at 乐播传媒, we’re ready to help. Through our Travalyst partnership, we’re taking an active role in industry-wide collaboration: to drive transparency and consistency in sustainability data necessary to empower travel agents and travel managers.

Now, when you decide to book travel, you’ve got three options that can easily be considered, all in one place: the journey time, the cost, and the environmental impact.

And, our commitment to industry partnerships doesn’t stop there, as 乐播传媒 is one of the founding members of the Global Business Travel Association’s (GBTA) Sustainability Leadership Council. As the first travel retailing platform to join this we’re driving cross-industry collaboration between the consumers and the providers of corporate travel services.

People will always need and want to travel. But, planned more mindfully, travel can be used to create positive change. And collectively, we can provide customers with the tools and information to make better choices.

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ありがちな误解その１：狈顿颁は旅行流通业者の中抜きである

トラベルポートの见解：狈顿颁は、あくまでも旅行流通业者が中心となって管理するコンテンツソースの一つに过ぎません。

NDCが旅行販売形態を完全に変えるだろうといった意見を聞いたことがあるかもしれません。 確かに、業界内での販売形態に変化があるのは間違いありませんが、 旅行会社にとって、NDCはEDIFACTやATPCO、LCCなどと同様の一つのコンテンツソースであると言えるでしょう。

誤解に反して、NDCは、当社を含む旅行業界に携わる企業に置き換わるものではありません。 むしろ、より精細な差異を反映するより多くのオファーを選別するニーズは高まります。 その役割を担う旅行流通業者は、NDCが始まる前と比べてはるかに重要なサービスをサプライヤーに提供することになります。

ありがちな误解その2：狈顿颁コンテンツの増加により、関连性のないコンテンツが画面上に溢れかえる

トラベルポートの见解：コンテンツが増えることはプラスなことですが、适切にコントロールするテクノロジーを备えることが前提です。?

この誤解に覚えがある方は、旅行販売システムの切り替えを検討いただく時かもしれません。 NDCの普及により、市場には多くの新しいコンテンツが溢れていますが、これはより優れたパーソナライゼーションを可能とするためなので、良いことなはずです。 無関係なコンテンツが表示されている場合は、テクノロジーが正しく作動していないことを意味します。

NDCの目的の1つは、旅行会社を含めた流通チャネルにおける販売の改善です。サプライヤーで直接購入する場合と同様数のオプションと、適切な航空券オファー詳細を提示することが可能になります。 トラベルポートでは、予め コンテンツを标準化 することで即時販売可能となるよう整えます。 基本情報にリッチテキストや画像などを加えて分かりやすくし、商品の販売を促進します。 これにより旅行者は、最安値オプションとは大きく異なる適切なオプションを適正価格で購入することができます。

ありがちな误解その3：狈顿颁オファーの予约ができれば、狈顿颁は攻略済み

トラベルポートの见解：予约だけでは不十分です。旅行会社は狈顿颁オファーを含む旅程提供を行う必要があります。

NDCオファーの予約は、最初の段階に過ぎません。 エンドツーエンドサービスでコンテンツを提供できない場合は、内容が完全に販売向けに用意されていないと言えます。 適切な予約のためには、旅行会社はオファーを理解し、比較できる必要があります

NDC対応済みで予約可能なサプライヤー数を売りにしている他テクノロジープロバイダーもいます。 しかし、予約後もサービスが利用できなければ、あまり価値があるとは言えないでしょう。 近道はありません。 当社はスマートポイント クラウド、デスクトップ プラグイン、および トラベルポートAPIを介して、NDCコンテンツを含む旅程の最初から最後まで、旅行会社と旅行者に最高の体験を提供するために全力を尽くしてきました。

ありがちな误解その4：狈顿颁は単なる流通规格であり、贩売に関するものではない

トラベルポートの見解： NDCは、新時代の発展的な旅行販売へつなげる業界全体の重要な要素の一つです。

なぜ必要なのでしょう？ 過去20年間での航空商品における大きな変化に対応するためです。 選択肢数は増加し、内容は複雑化。サプライヤーが、よりダイナミックによりパーソナライズされた商品を造成し続ける限り、この傾向が変わることはないでしょう。

適切な対応さえ行えば、NDCは旅行販売体験の向上に繋がります。 特にサービス向上においては、現在手作業で行なっている業務を削減し、自動化を導入する必要があります。 自動化することで、検索や旅行者へのサービスの質が現状より低下すべきではないと当社は考えています。そのため、世界中のサプライヤーと協力して、NDCプログラム導入に伴い発生するギャップを埋める努力を続けています。

 

ありがちな誤解その5：NDCは最安値オファーを提示するだけ。 それならわざわざ導入する必要はないだろう?

トラベルポートの见解：狈顿颁导入により、低価格の航空券情报を得られるだけではなく、パーソナライズされた选択肢を含む幅広いオファーの提案が可能になります。

今後、サプライヤーは一般的な運賃のみならず、競争力のあるオファーをNDCを通じて提供し始めるでしょう。 要するに、NDCを導入していなければ見逃してしまうのです。

価格帯を超えて、NDCはパーソナライズされた選択肢を含む多くのオファー提案を可能にします。 昨今の旅行者は、必ずしも最安値を求めてはいません。 ただ最安値を求めるのではなく、適切なオファーを適切な価格で購入したいと考えています。 足元の広い座席や無料手荷物許容量の増加オプション、または予約内容の追加調整など。 価格のみが商品の価値を判断するモノサシではないことは、新時代の旅行販売において非常に重要な点です。 この新しい価値を生み出すために、貴社のコンテンツのラインナップにNDCを追加することをおすすめします。

 

ありがちな误解その6：结局狈顿颁の导入は进まないだろう

トラベルポートの见解：狈顿颁の导入には时间を要しますが、それでも今始めるべきです。?

NDCは旅そのものです。? 予想よりも旅のペースが遅くなっているのは事実です。 変革には困難がつきものです。 NDCが登場した時には、EDIFACTはすでに誕生から四半世紀が経過していたことを注記しておきたいと思います。 NDCが数年間で完璧に機能することを期待するのは無理があるでしょう。 EDIFACTは35年先にスタートを切っているため、旅行会社がNDCの全機能を利用できるようになるには、当然さらに時間がかかることになります。

「狈顿颁は、旅行业界が何十年も繰り返し行なってきた业务を再考する机会を与えてくれます。」

トラベルポート最高技術責任者、Tom Kershaw氏

しかし、著しい進展を遂げていることは確かであり、初期段階ではあるものの、NDCコンテンツの検索、予約、サービス提供は一層効率化されています。当初はオファーや運賃に焦点が当てられていましたが、今ではその焦点がサービス提供へ移っています。これはPNR（Passenger Name Record）から簡略化されたオーダーへの移行の始まりであり、旅行販売も他の近代的進化をしている業界と同様になるということです。

 

ありがちな误解その7：贰顿滨贵础颁罢は过去のもの

トラベルポートの见解：现代はマルチソースコンテンツで溢れていますが、贰顿滨贵础颁罢は依然として大きな存在感を持っています。

NDCがEDIFACTのような従来のGDSコンテンツを置き換えるという噂を聞いたことがあるかもしれません。 マルチソースコンテンツに溢れた今の時代において、旅行販売を成功させるには、NDCとEDIFACT両方のソースと、さらに多くの他ソースを効果的に集約する必要があります。

どちらのソースが優れているかではなく、コンテンツのポートフォリオを構築することが重要なのです。 NDCやEDIFACTのみならず、ATPCOやLCC、ホテルなども不可欠です。 これらすべてを販売可能にするためには、適切なテクノロジーを準備する必要があります。

 

ありがちな误解その8：各サプライヤーの狈顿颁オファーに个别に开発対応する必要がある

トラベルポートの见解：贵社のテクノロジーパートナーが対応するのがよいでしょう。

NDCコンテンツはまだ初期段階にあり、サプライヤーは旅行者にとって適切で、コンテンツを差別化できる方法に取り組んでいます。 導入が加速するに伴い、さまざまなコンテンツタイプ、機能、サービス規則が発表されています。

何度も同じことの繰り返しですが、多様なコンテンツを統括し（技術的に言うと「正規化」し）、利用できるようにするのはテクノロジープロバイダーの役割です。 トラベルポートでは、IATAや他業界パートナーと協力して導入方法を標準化し、新しいサプライヤーやアンシラリーの提供をより簡単かつ迅速に行えるようにしています。

 

今こそ狈顿颁を导入する时

多くのことと同様に、NDCは後回しにされがちです。 旅行業界の人手不足、新型コロナウイルス感染症の5類感染症移行後における新たな課題、そしてNDCの技術的複雑さを考慮すると、無理もありません。 実のところ、コンテンツソースの種類は、旅行会社にとって何ら重要性はありません。 大切なのはオファー内容です。

NDCを導入するサプライヤー数は増える一方であり（IATA ARMプログラム導入済サプライヤーは現在50社以上）、さらなる開発と継続運用が必要となります。 旅行者がよりパーソナライズされたサービスを求めている今こそ、NDC導入を検討する絶好の機会です。 そのためには、マルチソースコンテンツ管理の環境を整備するテクノロジーパートナーが必要です。

狈顿颁の导入

トラベルポートでは、プラットフォーム上でNDCを完全に提供できるようにしました。 当社では同様のテクノロジー提供を何年にもわたって行なっており、NDC導入においても引き続き安定した取り組みを続けていきます。

同分野での当社の特色は、旅行会社向けのNDC構築を行なっていることです。 他社が主にサプライヤー側に焦点を当てているのに対し、当社は旅行販売における中心的存在である旅行会社と迅速かつスムーズに連携することに重点を置いています。
2023年末までには、狈顿颁认証を取得したサプライヤーの航空券が、予约総数の3分の1を占めると予想しています。

更なる情报についてご希望の方は、お気軽にご相谈ください。

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