乐播传媒

Langley, UK, 19^th May, 2021: Worldwide leader in travel retail, 乐播传媒, today announced a multi-year agreement with Business Travel Partners, through e-Business Travel, one of the largest consortiums of independent IATA travel agencies in the Netherlands. The win will see Business Travel Partners members migrate to 乐播传媒+, 乐播传媒’s newly-launched next-generation platform that creates a simplified, capability-rich, marketplace for travel retailing.

The coalition of 11 specialist travel agencies which form Business Travel Partners has wide-ranging expertise in business, marine travel and individual travelers. 乐播传媒 is providing tailored solutions for each member, catered to their individual needs and, crucially, integrated into various existing third-party software already in use. These solutions will all be built on the 乐播传媒+ platform, which will see the agencies benefiting from a broad range of multi-source travel content, an ever-broadening array of new merchandising capabilities designed to improve the traveler experience while maximizing revenue and customer loyalty, and enhanced value generation.

To date, more than half of the Business Travel Partners agencies have migrated or are in the final stages of migrating to 乐播传媒+, with other consortium members set to migrate in the coming months.

“We found 乐播传媒 offered the best combination of advanced and agile solutions, along with dedicated consultancy and support that really made a difference to a consortium with diverse needs,” said Cees Bas, Chairman of Business Travel Partners and CEO of e-Business Travel. “Major technology upgrades are seldom easy, but 乐播传媒’s implementation process was a remarkably seamless transition, with their team effectively acting as an extension of our own.”

Alistair Rodger, Group Vice President of Agency Sales for Europe at 乐播传媒 said: “Being able to meet the needs of such a diverse collection of agencies really showcases the strength of the 乐播传媒+ platform, as well as our commitment to enable simpler, yet smarter travel retailing for our customers. We’re delighted to be helping Business Travel Partners deliver exceptional travel experiences for their customers.”