乐播传媒

Langley, UK, 23 August 2021: Delta Air Lines and 乐播传媒 announced today a transformative global distribution agreement, designed to further enhance value-generation for the entire travel retailing ecosystem, including travel management companies, agencies, corporations, and travelers. The customer experience and value-based, multi-year content distribution agreement gives 乐播传媒-connected travel buyers simplified access to Delta’s enriched content through the 乐播传媒+ platform with enhanced retailing capability to better understand, compare and customize offers for travelers.

“Our transformative new agreement with 乐播传媒 is another big step in elevating retailing in the indirect channel ecosystem for the benefit of all customers and stakeholders,” said Jeff Lobl, managing director of global distribution for Delta Air Lines. “In addition to the value-based commercial model, we thank 乐播传媒 for their partnership and commitment to continually enhancing their agency workspace. This ensures customers have easier access to all products, whether they are a corporate traveler shopping within travel policy or a leisure traveler finding the right itinerary for their holiday.”

乐播传媒 continues to evolve its worldwide retailing platform, 乐播传媒+, with the next generation retailing tools and merchandising capabilities that provide long term value to the travel agency channel. An intelligent, multi-product display gives 乐播传媒-connected buyers the ability to easily access the wide array of available products from all of 乐播传媒’s global air partners, compare those to find the best options, and select the right choice for their customers.

“This new agreement emphasizes the shared commitment of both 乐播传媒 and Delta to improve the way airline products are retailed and make it easier for agents to help travelers choose offers that deliver the most value to them,” said Jason Clarke, Chief Commercial Officer, Travel Partners at 乐播传媒. “We look forward to continually evolving and delivering the tools that Delta and all of our travel partners need to effectively reach and engage the entire spectrum of buyers.”

Delta’s omni-channel, customer-centric approach invests across all channels to provide consumers with an elevated shopping experience within their preferred channel. This emerging approach to retail transformation will create value for all stakeholders in the ecosystem by enhancing traveler experiences and expanding customer choice.

“Today’s announcement is another innovative milestone for Delta and the industry, as we continue to strengthen our partnerships for the benefit of our customers,” said Lobl.