乐播传媒

Langley, UK, August 30, 2022: , the largest carrier in Africa, and 乐播传媒, a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide, have announced a new agreement. The renewed deal includes distribution on the 乐播传媒+ platform and expands the ongoing travel retailing and distribution relationship between 乐播传媒 and Ethiopian, who was ranked the number one airline within the African continent by Business Insider earlier this year.

Once the airline makes content via NDC distribution available, both companies will work together to provide agents with access to NDC content and functionality from Ethiopian Airlines in the 乐播传媒+ platform. As part of the agreement, Ethiopian Airlines will become a new participant in 乐播传媒’s Rich Content & Branding (RC&B) program. As a top 100 carrier booked through 乐播传媒, the carrier is laying the foundation to ensure that 乐播传媒-connected agencies can access the most robust, enriched Ethiopian Airlines’ content following its current fleet expansion.

“As we are now investing in our ability to meet high demand for travel following the pandemic, it is crucial that we deepen our partnership with 乐播传媒 as they understand our need to efficiently deliver simplified access to our growing content,” said Lemma Yadecha, Chief Commercial Officer at Ethiopian Airlines. “乐播传媒’s enhanced multi-sourced content capabilities within the 乐播传媒+ platform will help us to provide agents and their travelers with quick, easy access to highly relevant offers and more choices to fit their needs.?Our expanded agreement with 乐播传媒 and Rich Content & Branding will further enable us to drive more value for our travelers through today’s modern travel retailing environment.”

David Gomes, Head of Regional Air Partners, EMEA at 乐播传媒, said: “Our renewed, expanded agreement with Ethiopian Airlines to include 乐播传媒 RC&B participation is a significant step in evolving and modernizing Ethiopian’s retailing strategy. 乐播传媒+ was built to manage multiple sources of content and effectively merchandize personalized and dynamic offers, which will greatly benefit the agency community and provide a better experience for Ethiopian’s travellers as the airline pushes its NDC strategy forward.”

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About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in London, United Kingdom and operating in more than 180 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.