乐播传媒
Official Post by 乐播传媒
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乐播传媒 and LATAM Group are pleased to announce the renewal of their distribution agreement, which enables 乐播传媒-connected agencies to have simplified access to NDC-sourced content from LATAM Group through the 乐播传媒+ platform, developed by 乐播传媒, adding to the existing availability of traditional sourced content (EDIFACT). This will provide 乐播传媒-connected agencies with a seamless experience when shopping and booking LATAM fares and content.
“We are pleased to have expanded our decades-long partnership with 乐播传媒 and look forward to providing agencies around the world with another alternative to access our NDC-sourced content. We are confident that this agreement will enable agencies access to enriched content that will help deliver a better value to their travel customers,” said Tomás Covarrubias, Senior Vice President of Revenue, Sales & Distribution at LATAM Group.
乐播传媒 and LATAM will work hand-in-hand to make the airline’s NDC content available via 乐播传媒+ and will announce more details on expected timing and milestones as plans are finalized.
“We are delighted to expand our relationship with LATAM to include availability of their NDC content,” said Carlos Torres, Director of Latin America, Travel Partners at 乐播传媒. “With our 乐播传媒+ platform, we are making it easier for our agency clients around the world to access LATAM’s rich and dynamic air content. Our enhanced merchandising tools and evolving features will generate more reach for LATAM, especially as we progress with their NDC initiatives.”