乐播传媒

LANGLEY UK, March 29, 2023 – 乐播传媒, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, and , the flag carrier of Saudi Arabia, announced today that they have signed a new multi-year distribution agreement.

Arved Nikolaus von zur Muhlen, Chief Commercial Officer at Saudia Airlines, commented, “We are pleased with the recent multi-year extension of our distribution agreement with 乐播传媒. The company’s new 乐播传媒+ retailing platform will be a valuable asset in helping us expand our reach among the travel agency community while Saudi Arabia continues to develop as a top destination for tourism. Travel distribution is under rapid transformation, and we are working to widen our network and product offerings. 乐播传媒 is the right partner to support Saudia’s growth and product differentiation and personalization strategy.”

As part of the agreement, 乐播传媒 will continue to provide travel agencies around the world real-time access to Saudia Airlines’ wide selection of travel content, products and services. 乐播传媒 will also continue to collaborate closely with Saudia Airlines to execute 乐播传媒 Rich Content and Branding initiatives, streamlining service procedures, and delivering a world-class, modern travel retail experience.

David Gomes, Head of Commercial, Air Partners EMEA at 乐播传媒, said, “We are delighted to extend our decades-long partnership with Saudia Airlines. This deal is a testament to the strong relationship between Saudia Airlines and 乐播传媒. With our 乐播传媒+ platform, we are committed to work closely with partners like Saudia Airlines to deliver a superior, modern travel retailing experience with a wider range of choice and richer content for our customers.”

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About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in London, United Kingdom and operating in more than 165 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.

About Saudia Airlines

Saudi Arabian Airlines (SAUDIA) is the national flag carrier of the Kingdom of Saudi Arabia. Established in 1945, the company has grown to become one of the Middle East’s largest airlines.

SAUDIA has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia.

A member of the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO), SAUDIA has also been a member airline in SkyTeam, the second largest alliance, since 2012.

The airline is ranked as a Global Five-Star Major Airline by the Airline Passenger Experience Association (APEX) and has been awarded Diamond status by APEX Health Safety powered by SimpliFlying in recognition of its comprehensive approach to safety during the pandemic.

Most recently, SAUDIA was named the Middle East’s Fastest Growing Airline in 2022 by Brand Finance? and the World’s Most Improved Airline in 2021 by Skytrax, the second time it has received this prestigious accolade.

For more information on Saudi Arabian Airlines, please visit .

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