乐播传媒

• First travelers on Singapore Airlines NDC fares booked through 乐播传媒 completed international journeys in November 2020
• In the coming weeks, 乐播传媒 will begin the rollout to agents enrolled to KrisConnect, Singapore Airlines NDC program’

SINGAPORE, December 03, 2020:?As the next step in its ongoing support for Singapore Airlines (SIA) KrisConnect program,?乐播传媒, a leading technology company serving the global travel industry and SIA have welcomed on board their first passengers whose tickets were booked using NDC technology. Star Cruise Travel Services, one of 乐播传媒’s partner agencies for the implementation of NDC capability, made the NDC bookings through Smartpoint, 乐播传媒’s agency desktop solution. The passengers took international flights, arriving into Singapore Changi Airport in early November 2020.

“This is an important milestone for our industry and our partnership with Singapore Airlines as they work to leverage IATA’s New Distribution Capability (NDC).” Said Kyle Moore, Head of Customer Strategy at 乐播传媒. “We are grateful to our partner agencies for working with us as we bring this new technology to our customers.”

“Singapore Airlines is pleased to be working closely with 乐播传媒 on our KrisConnect program. By leveraging new technology, SIA and our partners can better meet the evolving expectations of our customers. Expectations about how, where and when they can access information, their ability to quickly and efficiently execute desired actions, and the demand for greater personalization, are all influenced by their experience with companies beyond the travel sector. The KrisConnect Program, and the technology upon which it sits, is key to meeting those expectations, and SIA is pleased to be leading the change in Asia. This milestone achievement with 乐播传媒 is critical in ensuring the program’s success.” said Mr Bryan Koh, Divisional Vice President E-Commerce and Distribution, Singapore Airlines.

“NDC Booking is made easy via 乐播传媒 Smartpoint. We are now able to access more content and offers, all in a single workflow, maintaining our efficiency.” Said Lynn Ong, Assistant Vice President, Star Cruise Travel Services.

ATPI International Board Director Peter Muller commented, “We are very excited to partner with 乐播传媒 and Singapore Airlines and have commenced booking NDC content through this ground-breaking initiative.? The ability to provide new and varied content to our customers is an important part of the TMC service offering and ensures that we remain at the cutting edge of developments in the travel industry.”

Since KrisConnect was first launched in late 2018, 乐播传媒 has been working to improve how NDC content is integrated into the agent workflow. Agencies connecting to KrisConnect through 乐播传媒 have access to customized offerings that are tailored to traveler needs and preferences. SIA has advised that they will also benefit from a wider range of fares and other content.

As part of 乐播传媒’s program of continuous improvements to the NDC booking process, using this functionality agents can manage NDC ticket exchanges, essential for efficient handling of customer servicing needs. With the addition of this key servicing feature 乐播传媒 will continue the roll out of its NDC capability to agencies signed up to KrisConnect.

NDC is a critical part of 乐播传媒’s multisource content strategy. This latest milestone builds on 乐播传媒’s leading momentum in rolling out NDC capabilities for the industry. 乐播传媒 was the first GDS to make a live NDC booking in October 2018 and is already connected to a number of airlines’ NDC content.