乐播传媒

LANGLEY UK, March 10, 2023 – 乐播传媒, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, today announced the acquisition of , a leading corporate travel management platform. Since launching the company’s next-generation marketplace, 乐播传媒+, 乐播传媒 has continued its investment in innovation, with the acquisition of Deem being the latest example.

“The game-changing acquisition of Deem by 乐播传媒 will fulfill a growing, post-pandemic need for a tight, fully-integrated corporate tool that will provide access to all multi-source content, including NDC,” said Greg Webb, CEO of 乐播传媒. “We’ve been laser-focused on investing in technology innovation, and 乐播传媒+ has simplified the agency workflow, upgraded how travel content is curated, and enabled modern travel retailing. Now with the acquisition of Deem, 乐播传媒 will provide corporate travel with award-winning, complementary tools that are as revolutionary, modern, and easy-to-use as 乐播传媒+.”

Previously owned by Enterprise Holdings, a leading provider of mobility solutions, Deem has long been recognized as the foremost modern technology for the corporate travel industry. Named one of Fast Company’s Most Innovative Companies of 2022, Deem has pioneered its suite of online booking and travel technology products for business travelers, travel managers, travel-management companies and suppliers, making the corporate travel experience more efficient for all. Deem has continued to grow its share of the corporate travel business, and 乐播传媒’s investment intends to further accelerate that growth on a global scale.

“Deem is pleased to be joining the 乐播传媒 family,” said David Grace, President of Deem. “We are proud of the growth and success Deem has achieved in recent years. The acquisition by 乐播传媒 will enable a strong future of global growth for Deem and help accelerate the delivery of travel management solutions in a rapidly evolving industry. We want to express our sincere appreciation to our customers, as well as recognize the hard work and dedication of our Deem team members.”

乐播传媒 established itself as a leader in NDC by launching the industry’s first end-to-end solution for American Airlines’ NDC content. 乐播传媒 plans to build on its leadership position by implementing a swift technical integration to enable Deem’s access to NDC offers, products and services. Access to this content is becoming critical for travel agencies, corporations, and travelers, particularly those in North America where airlines are beginning to shift some content exclusively to NDC. This acquisition will dramatically improve Deem’s speed to market, allowing it to seamlessly integrate multisource content.

“We are committed to ensuring a smooth transition for Deem employees, partners, and customers, and look forward to welcoming them to 乐播传媒,” Webb continued. “Having a one-stop source for all content on a single corporate tool has been the main goal of our customers for a long time. Together with the Deem team, 乐播传媒 will deliver that.”

For more information, please visit 乐播传媒.com.

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About 乐播传媒:

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in London, United Kingdom and operating in more than 180 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.