乐播传媒

乐播传媒 is the leading distributor of Air India content globally for travel agencies; NDC content to be available on 乐播传媒+ in the fourth quarter of this year

LANGLEY UK, October 16, 2024 – 乐播传媒, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, and ,?India’s leading global airline, today announced that they are accelerating the launch of NDC content and servicing for 乐播传媒-connected agencies. 乐播传媒 is the leading distributor for Air India content globally, connecting the airline to its network of travel agencies around the world via the 乐播传媒+ platform. Agencies using 乐播传媒+ will be able to quickly and easily view and compare the airline’s NDC offers alongside traditional content in the fourth quarter of this year.

“Globally, 乐播传媒 is the leading aggregator of Air India content for travel agencies,” said Damian Hickey, Global Head of Travel Partners at 乐播传媒. “Our partnership is centered around our shared belief that agencies are an essential retailing channel to provide travelers with seamless, personalized experiences for every trip, even after booking. That is why 乐播传媒’s end-to-end NDC solution will empower agencies to directly service Air India bookings, so they can manage changes across NDC and non-NDC content seamlessly.”

乐播传媒’s latest enhancement to the 乐播传媒+ platform, Content Curation Layer (CCL), simplifies the process of accessing retail-ready content and identifying the most relevant options from airlines like Air India. 乐播传媒’s CCL uses artificial intelligence (AI) and machine-learning (ML) to filter through aggregated multi-source content to deliver accurate search results that are standardized, making offers easier to understand and compare. This ensures that agents can then book the best options for their travelers from any source of Air India’s content, based on their unique needs and preferences.

“乐播传媒 is one of our preferred technology providers,” said Nipun Aggarwal, Chief Commercial and Transformation Officer at Air India. “Together, we are looking to deliver a solution that makes it easy for agents to access, sell, and service Air India’s content and offers through 乐播传媒+.”

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?About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in the United Kingdom and operating in more than 165 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.

About Air India

Founded by the legendary JRD Tata, Air India is a pioneer of Indian aviation. Since its first flight in 1932, Air India has built an extensive global network that spans 29 countries across five continents, connecting India with major destinations in USA, Canada, UK, Europe, Africa, Asia Pacific, Australia, and the Middle East. After its homecoming in 2022, from the Government of India to the Tata group, Air India embarked on Vihaan.AI, a five-year transformation journey, with a vision to be a global airline with an Indian heart. The first two phases of this transformation, ‘Taxi’ and ‘Take-off’, were focused on fixing the basics and building foundations for growth. The airline has now entered the ‘Climb’ phase, which will focus on achieving excellence in operations and customer experience. A member of Star Alliance, the largest global airline consortium of leading international airlines, Air India offers seamless connectivity to passengers as a full-service global airline, while its wholly owned subsidiary Air India Express operates as a low-cost airline flying within India and nearby countries.