乐播传媒

LANGLEY UK, October 25, 2022 – 乐播传媒, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, and Malaysia Airlines, the national carrier of Malaysia announced that they have reached a multi-year renewal agreement that will continue to bring Malaysia Airlines’ content to 乐播传媒-connected customers worldwide. With the new expanded multi-source content agreement, 乐播传媒 customers will also be able to access the airlines’ future New Distribution Capability (NDC) content via 乐播传媒+, 乐播传媒’s next-generation travel retailing platform.

Izham Ismail, Group Chief Executive Officer of Malaysia Airlines comments: “乐播传媒 has continued to impress us with its technical knowledge and dedication in helping us to fulfill our business needs throughout our decades-long partnership. We are confident that 乐播传媒+, 乐播传媒’s next-generation travel retailing platform will be our strategic partner in achieving our future business goals. Our expanded partnership is important to our long-term transformative business plan, especially with our NDC initiative implementation.”

Since Malaysia’s international borders officially reopened on April 1, 2022, flight bookings overall have increased and have shown an upward trajectory. This has rejuvenated the aviation industry that was hard hit by Covid-19. The expanded partnership between 乐播传媒 and Malaysia Airlines will ensure smooth and seamless airline content delivery to all the 乐播传媒-connected customers and travelers across the globe.

Sue Carter, Head of Air Partners Asia Pacific at 乐播传媒, says: “With this expanded multi-year distribution agreement renewal, we are thrilled to be working even closer with Malaysia Airlines to continue to deliver our 乐播传媒 Rich Content and Branding solution which helps to further elevate the airline’s retail product offerings through our 乐播传媒+ platform. Together, we will also be working hand in hand to embark on Malaysia Airlines’ NDC journey, jumpstarting innovations which will improve modern travel retail customer experiences.”

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?About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in London, United Kingdom and operating in more than 180 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. Malaysia Airlines embodies the incredible diversity of Malaysia, capturing its rich traditions, cultures, and cuisines via its inimitable Malaysian Hospitality across all customer touch points.

Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business portfolios aimed at serving Malaysian air travel needs. Via our alliance with oneworld?, Malaysia Airlines offers superior connectivity with seamless journeys to 1,000 destinations across 150 plus countries, and access to over 650 airport lounges worldwide. For more information, please visit