乐播传媒

LANGLEY UK, August 3, 2023 – 乐播传媒, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide, today announced that New Distribution Capability (NDC) content from is now live on the 乐播传媒+ platform. With 乐播传媒, British Airways is delivering simplified access to NDC content to agents, so that travel retailers can easily book and service NDC offers for their customers. The content is available as of today in the UK and Ireland and will be followed by a global rollout for 乐播传媒+ users around the world.

“We’re delighted that, together with 乐播传媒, we’re now providing agents with a view of all our products and dynamic fares. With everything all in one place, we are empowering agents to take control of a wide range of content available to them for a more efficient and seamless booking experience,” said Ian Romanis, British Airways’ Director of Retail and Customer Relationship Management.

The Content Curation Layer (CCL) within 乐播传媒+ is driven by powerful artificial intelligence (AI) and machine-learning capabilities in order to provide more accurate, relevant results for a faster, more streamlined booking experience for travel retailers. Agents using 乐播传媒+ will be able to easily search, compare, book and service British Airways’ content all in one place, with access to a wide range of rich content, fares, and unique offerings with just a few simple keystrokes.

“Now that we have more content from different sources live in 乐播传媒+, like British Airways NDC, agents can easily manage all aspects of their clients’ travel within a single view of product features, dynamic offers and ancillaries,” said Jason Clarke,?Chief Commercial Officer, Travel Partners at 乐播传媒.? “乐播传媒+ was designed to revolutionize the way airlines distribute their products by connecting suppliers directly with travel agents around the world through one unified platform. Following this launch, we will continue to deliver access to even more extensive offerings from British Airways, including personalized offers tailored to customer needs.”

# # #

?About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in London, United Kingdom and operating in more than 165 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.

About British Airways

As a global airline and the UK’s flag carrier, British Airways has been flying its customers to where they need to be for more than 100 years.?The airline connects Britain with the world and the world with Britain, operating?one of the?most extensive international route networks together with its joint business, codeshare, and franchise partners.?British Airways flies to destinations in more than 65 countries.?Its principal place of business is London, with its main home at Heathrow Terminal 5. British Airways is a founding member of the airline alliance?oneworld, which serves around 1,000 destinations across the globe. ?The British Airways press office can be contacted at?press.office@ba.com.