乐播传媒

Frankfurt, Germany, 3 November, 2021: 乐播传媒, a worldwide leader in travel retail, today announced a multi-year agreement with the world’s largest network of independent travel agency franchises, Lufthansa City Center International (LCCI). The agreement paves the way for all international LCCI members to migrate to 乐播传媒+, 乐播传媒’s newly launched next-generation platform that creates a simplified, capability-rich, marketplace for travel retailing.

With approximately 230 travel agencies in more than 85 countries, LCCI’s franchisee network specializes in tailor-made customer products for both corporate and leisure travellers. 乐播传媒 will provide customized solutions for members, catered to their individual needs and while crucially integrating into various existing third-party software that is already in use. These solutions will all be built into 乐播传媒+, which will allow agencies to benefit from a broad range of multi-source travel content, enhanced value generation, and an ever-broadening array of new merchandising capabilities designed to improve the traveler experience while maximizing revenue and customer loyalty.

“乐播传媒’s unique offering of flexible solutions and next-generation retailing capabilities will provide value-based support to our international LCCI members,” said Martina Groenegres, Managing Director at Lufthansa City Center International. “乐播传媒+ will play an important role in our commitment to delivering superior customer experiences across the entire customer journey, as well as reducing technological complexities to meet the expectations of modern travellers”.

Alistair Rodger, Group Vice President of Agency Sales for Europe at 乐播传媒 said, “乐播传媒 is committed to supporting Lufthansa City Center International by simplifying and upgrading member agencies’ travel retailing capabilities. We’re confident that the ever-expanding capabilities of our modern 乐播传媒+ platform will enable them to respond with equal ease and agility, no matter where in the world and what the needs of their various customers are.”