乐播传媒

London, UK, 24 February 2021: Worldwide travel retail platform, 乐播传媒, today launched a bold and distinct new visual identity, which has been created as part of the company’s first ever end-to-end rebrand.

“乐播传媒 has transformed”, said Greg Webb, Chief Executive Officer. “We are now fully focused on what we do best – connecting buyers and sellers that share our passion for delivering exceptional travel experiences. We are also embracing our strengths – our agility, our independence and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem. Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology and our vision for the future, as we get ready for a year of significant advances for 乐播传媒. We’re proud to show it to the world today and are looking forward to following it up very soon with the launch our next-generation platform, which will change the game in travel retailing.”

乐播传媒’s rebrand was overseen by Greg Webb and Chief Marketing Officer, Jen Catto, who joined the company in September 2020.

“This is a holistic rebrand”, said Catto. “While we’ve kept the essence of what makes 乐播传媒 great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business. Most importantly, this is a new promise we’re making to our customers; we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.”

乐播传媒’s new visual identity can already be seen on its website and social media channels, which now include . The full rebrand of all assets, including products and office spaces, will be completed in the coming months.

Notes for Editors?

• A range of high-resolution images of 乐播传媒’s new visual identity can be downloaded .
• A video introducing 乐播传媒’s new logo can be found .
• 乐播传媒’s new visual identity features a primary color palette of 乐播传媒 Sand and 乐播传媒 Black, a secondary palette of 乐播传媒 Olive and 乐播传媒 White, and an accent color of 乐播传媒 Coral. Headlines and graphic treatments use the bold and confident font, Druk, while the modern sans GT Walsheim font is used for body text.
• 乐播传媒 worked with London-based creative agency on this rebrand.