???? ??????? ??????? ????? ??? ????? ???? ?????????? ???????? ?? ??? ????? ???? ????? ??????? ?????? ??????? ?????.
- 58% ?? ????????? ?????? ???????? ?? ???? ????????
- ???? 56% ?? ????????? ?? ???? ????? ??????? ????? ???? ????? ?? ????? ???? ??? ???? ???? ??? 10 ?????
- 71% ?? ??????????????? ?????? ??? ?? ??? ????? ?? ????? ??? ???? ???? ??? ??? ??????
- 88% ?? ????????? ?????? ???? ???? ?????? ??????? ???????? ??? ???? ?????
?????? ??????? ???????? 22 ????? 2024 – ????? ????? ???? ?????????? ??? ???? ????????? ?????? ???? ???????? ????? ?????? ?? ????? ????? ????? ??? ??????? ??????? ?? ??? 2024 ??? ???? ????? ??????? ??????? ?? ???? ?????. ?? ???? ????? ??? ??????? ??????? ???????? ?????????? ??? ???????? ???????? ???? ??????????? ???? ????? 2024 ?? ????? ?? ????? ????? ???? ???? ??????? ?????????? ????? ?? ?? ??? ???.
???? ??? ????? ????? ??? ??????? ?? ?????????: “???? ????? ????? ????? ??????? ??????? ?? ????????? ???? ????? ?????? ?? ???????? ???? ?????????? ??? ?????? ??? ??? ?? ?????? ?????. “??? ??? ????? ??? ????? ?? ?????? ??????? ??? ??? ??????? ???? ???? ????????? ??????? ????????? ??? ??? ????? ?? ????? ??? ???? ????. ??????? ?????? ?????? ???? ??? ????? ??? ????? ?????? ??????? ??????? ?????. ????? ??????? ?? ?????? ??????? ????????? ?? ??? ?????? ?????? ????? ????? ??? ????????? ???????.”
???? ?????? ???????? ???????
????? ???????? ???? ????????? ?????? ???????? :
- ???? ??????? ???? ????????? ??? ?? ?????????? ?? ???? ????? ????? ?? ???? ?? ????? 500 ???? ???? ??
- ?????? ??????????/???? ??????? ?? ??? 2010 ??? ???? ?? 10,000 ???? ?? ??? 2024 (?????? ??????????? ??????? ?????????? ???? ??????? ?????????? ????? ??????? ?????????? ?????? ???????? ????? ???? ???????? ??????? ??????? ??? ??? ???). ??? ????? ????? 1,900%
- ???? ?????? ????????? (58%) ?? ??? ???????? ???? ???.
- ???? 56% ?? ????????? ?? ???? ????? ??????? ???? ????? ?? ????? ???? ??? ???? ???? ??? 10 ?????.
- ????? 61% ?? ????????? ????? ?? ???? ?????? ?? ???????? ???? ??? ????? ???? ??????? ???? ??? ???? ???? ??? 10 ?????? ??? ???? (66%) ?? ????????? ??? ?? ???? ?????? ?? ?????? ??????.
- ???? ?????? ????????? (71%) ?????? ?? ??? ??????? ???? ?? ??? ????? ?? ????? ??? ???? ???? ??? ??? ??????? ??? ???? (42%) ?? ????????? ?? ???? ????? ??????? ????? “??? ??????” ????? ????? ?? ????? ????????? ???????.
DTC (?????? ??? ????????) ???? ???? ????? ?? ????????
- ???? ???? ????????? (80%) ??? ?? ?????? ??????? ?? ????? ??????? ???????? ?????? ????? ?????? ??????? ??? ???? ???? ?? ??????? (69%) ?? ????????? ?????? ?? ???? ????? ??? ??? ????? ????? ?????? ?????? ???????.
- ????? ????? ????? ??????? ????? ?????? ??????? ??? 60% ?? ????????? ???? ????? ?? ??????? ?? ???? ??? ???? ????? ?? ???????? ????? ???? ???? ?? ????? (36%) ???? ?? ??? ????? (36%) ?? ????? ????????? ??? ???????? ??? ?????.
- ???? ???? ????????? ?? ????????? (88%) ??? ???? ?????? ???? ???? ?????? ????? ??????? ???????? ??? ???? ?????? ??? ??? ?????? ????? ?? ?? ???? ?? ??? ????????? (54%) ????? ???? ???????? ???? ???? ?????? ????? ?? ????????? ???? ????? ??? ???? ????? ?????.
- ?????? ????????? ?? ??? ??????? (70%) ???? ??? (64%) ???????? ?????? ????? ??? ???????? (OTAs) ?????? ?????? ??? ?? ???????? ??????? ??????? ??? ??????? ????????? ?? ???
??????? ?????? ?????:
- ???? ?? ???? ??????? ??????? ??????????? ??? ????? ??????? ?? ???????? ??????? ??? ????? ????? ????? ????????
- ??? ??? ????? ???????? ??? ????????? ?? ????????? ?? ??????? ?????? ????? ??? ???????? ?? ??? ??????? (63%) ??????? ??????? ???????? (50%) ??????? ??????? (50%).
- ??? ??? ???? ????????? (63%) ???? ?????? ?? ????? ??????? ?? ??? ?????? ?? ?????? ????? ????? ????? ????? ????? ??????? (????? ???????? ?????? ???????? ??? ??? ???)
- ???? ????? ?????? ???? ????? ??? ???? ?????? ????? ????????? ?? ???? ???? ????? ??? (48%)? ??????? ??????? ??????? (47%)? ?????? ?????? (45%)
??? ?????:
- ????????? ??????????? ??? ???? ??? ???? ?? ????????? ?????????? (49%) ?? ?????? ????? ??????? ?????? ?????? ????? ???? ?? ?????? ??????? (40%) ?????? ???????? (8%) ???????? (3%).
- ????????? ??? ???? ???? ??? ???? ?? ????????? ?????????? (47%) ?? ???? ????? ??????? ?? ?????? ?? ??????????? ??????? ?????????? ?? ??????? (34%) ????? ??????? (35%) ???????? ??????? (45%)
- ??????? ????????? ??????????? ??? ????? ?????? ?? ??????? ?? ?????? ????????? ????? ??????? ????????? ?? ??????? (52%) ????? ??????? (54%) ???????? ??????? (59%)
????? ????: “???? ????? ????? ????? ???????? ??? ????? ?????? ?????? ?????? ?????? ???????? ??????? ?????????? ???????”. ??? ????? ????? ???????? ???????? ?? ???????? ???? ???? ???? ????? ?????? ?????????. ???? ????? ????? ?????? ???? ??????
?
????? ?? ????????? ??????? ????? ???? ????? ??????? ??????? ???? 2024? ???? ?????
乐播传媒.com/difficult-to-compare.
###
??????? ????????
- ?? ????? ????????? ?????? ????????? ????????? ???? ?????? ???????
- ??? ????? ???? ????? ?? 1,659 ???????? ?? ??????? ????? ??????? ???????? ??????? ????????? ??????? ????????? ??? ????? ????? ????? ?? ???? ??? ????? ?????? ????? ?? ??????? ???? ?????? ???12 ???????.
???? ?? ?????????
????????? ?? ???? ????????? ?????? ???? ???????? ????? ?????? ?? ????? ????? ?? ???? ????? ??????. ??? ??? ???????? ????????? ?? ???? ????? ?? ???? ??? ????? ?????? ??????? 乐播传媒+? ???? ????? ????? ????? ???????? ???????? ?????? ?????? ??? ????? ????? ????? ???????? ?????? ??????. ??? ????? ??????? ?????? ?? ??????? ??????? ????? ?? ???? ?? 165 ???? ??? ??????? ????? ????????? ??? ????? ???????? ???? ????? ?????? ????? ???????.