乐播传媒

Atlanta, USA, 28 September 2021: Worldwide leader in travel retail, 乐播传媒, today announced that it has renewed its commercial agreement with to ensure that 乐播传媒-connected agencies have simplified access to full content from the airline group. LATAM has also committed to work with 乐播传媒 in advancing its New Distribution Capability (NDC) initiatives.

“We are pleased to have expanded our decades-long partnership with 乐播传媒 and look forward to providing agencies around the world with simplified access to our full range of content, including NDC content and detailed product information, through the 乐播传媒+ platform. We are confident that this agreement will enable agencies connected to 乐播传媒 to generate more value for their travel customers when booking our flight offerings, fares and ancillary services,” said Andreas Schek, Vice President of Sales at LATAM Airlines Group.

As part of the agreement, 乐播传媒-connected agencies will continue to benefit from a seamless experience when shopping and booking LATAM Airlines fares. The airline group has expanded its use of 乐播传媒’s Rich Content and Branding tool to ensure that its products are promoted effectively anywhere in the world.

Jason Clarke, Chief Commercial Officer, Travel Partners at 乐播传媒, said, “We are delighted to expand our relationship with LATAM Airlines and with our 乐播传媒+ platform, we are making it easier for our agency clients around the world to access LATAM’s rich and dynamic air content. Our enhanced merchandising tools and evolving features will generate more value for LATAM and all of our airline partners, especially as we progress with their NDC initiatives.”