乐播传媒

LANGLEY UK, January 8, 2025: 乐播传媒, a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide, today announced it has signed a new long-term multi-source content agreement, including New Distribution Capability (NDC) content, with , one of China’s three major airlines and member of the SkyTeam Alliance.

乐播传媒’s comprehensive NDC solution will enable travel agency customers to seamlessly shop, book, and manage NDC reservations with China Eastern Airlines including servicing adjustments such as cancellations and exchanges.

“This agreement marks an important step in our journey toward NDC adoption, allowing us to scale and encourage its use across agencies and travel retailers,” said Fu Jian, Vice President, Digital Transformation and Business Management Department of Marketing and Sales at China Eastern Airlines. “Our commitment is to provide top-tier content and customized experiences for our customers, and 乐播传媒’s advanced retailing technology is key to making our offerings more accessible to agencies and their clients.”

乐播传媒’s comprehensive NDC solutions are built to support modern retailers, helping agents and travelers easily explore and compare offers, select the best choices, and manage NDC bookings with partners like China Eastern Airlines. Moreover, 乐播传媒’s AI-driven Content Curation Layer (CCL) and Content Optimizer in 乐播传媒+ streamline the search process, delivering intelligent, relevant, personalized, and enriched NDC and traditional content quickly and efficiently.

“Our goal is to be the industry’s top multi-source content aggregator, which means NDC content in 乐播传媒+ should be simple to access, compare, and manage,” said Damian Hickey, Global Head of Travel Partners at 乐播传媒. “Through our partnership with China Eastern Airlines, together, we’re focused on delivering NDC content that is simple to access and ready for our agency customers to shop and compare more personalized offers to present travelers with the best options.”

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About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in the United Kingdom and operating in more than 165 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.

About China Eastern Airlines

Established in January 1957, Shanghai-based China Eastern Airlines is one of the three major airlines in China. The airline operates an extensive network for routes covering Asia Pacific, Europe, Middle East and North America. In recent years, China Eastern Airlines has successively launched new routes along the Belt and Road, plays a positive role in building a Silk Road in the air. China Eastern is committed to fulfill its social responsibility and takes an active part in humanitarian and relief missions for passengers and freight transport.

China Eastern Airlines is a member airline in SkyTeam Alliance since Jun 2011.

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