乐播传媒

LANGLEY UK, AUGUST 22, 2024: 乐播传媒, a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide, today announced that agency customers can now access content from (GBA), Hong Kong’s newest carrier, through the 乐播传媒+ platform.

This new collaboration will support GBA’s aggressive expansion plans as 乐播传媒+ connects the Hong Kong-based carrier to 乐播传媒’s global network of travel retailers. With this multi-year agreement, 乐播传媒 is providing agents the ability to easily search, compare and book GBA’s fares and ancillary services. The agreement also includes GBA’s use of 乐播传媒’s rich content and branding merchandizing solutions for ease of use and driving incremental sales.

“We have partnered with 乐播传媒 to support our growth strategy and connect with more travel retailers, so that we can make it easy for agents and travelers to shop and book with GBA,” said Stephen Loh, Chief Operating Officer at Greater Bay Airlines. “We are impressed with 乐播传媒’s vision to enhance traveler experiences by modernizing the retailing process and making it easier for agencies to consume our dynamic content and sell our product offerings and ancillaries.”

“We’ve enhanced the multi-source content that our agency customers can search, sell and service in 乐播传媒+ with this new partner agreement that will also support GBA in reaching more travel retailers and customers as GBA expands into additional markets,” said Damian Hickey, Global Head of Travel Partners at 乐播传媒.?“Our ability to make it easy for agencies to access and compare multi-source content from brands like GBA alongside other carriers is essential to modern travel retailing, so that travelers know they are presented with the best options and book with confidence.”

GBA operates in seven destinations across the Asia-Pacific region, including Chinese Mainland, North and Southeast Asia.

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About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in the United Kingdom and operating in more than 165 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.

About Greater Bay Airlines

As a Hong Kong-based value carrier, Greater Bay Airlines (GBA) is committed to providing customers with a safe and comfortable, extraordinary and value-for-money travel experience through quality services and innovative ideas. GBA’s network has been expanding fast since it commenced scheduled service in July 2022. The airline is currently operating flights between Hong Kong and a number of Asian destinations such as Bangkok, Taipei, Seoul, Tokyo, Osaka, Manila, Haikou, etc. For more information, please visit

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