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Press release

Turkish Airlines Expands Data Intelligence and Modern Retailing Services with 乐播传媒

Press Release

LANGLEY UK, August 20, 2024 – 乐播传媒, a global technology company that powers travel bookings for hundreds of thousands of travel suppliers worldwide today announced it has extended its long-term agreement with . The Turkish flagship carrier aims to enhance its modern retailing capabilities in 乐播传媒+ with the ability to quickly and easily customize offers for group bookings.

The addition of 乐播传媒’s automated allocation management feature will allow the airline to improve inventory management and seamlessly tailor its group offers for travel retailers using 乐播传媒+. The long-term deal also confirms 乐播传媒 will continue providing Turkish Airlines with its powerful data intelligence and rich content and branding (RC&B) solutions.

“Our expansion of services with Turkish Airlines confirms the value that our modern retailing solutions provide 乐播传媒’s airline partners so that they can seamlessly manage products and tailor unique offers for agencies,” said Chris Ramm, Vice President of Air Partners – EMEA, India and Global Sales Strategy at 乐播传媒. “Our ability to provide the solutions that our air partners need to elevate their modern distribution capabilities cements 乐播传媒’s role within the industry as a leader in modern travel retailing.”

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About 乐播传媒

乐播传媒 is a global technology company that powers bookings for hundreds of thousands of travel suppliers worldwide. Buyers and sellers of travel are connected by the company’s next generation marketplace, 乐播传媒+, which simplifies how brands connect, upgrades how travel is sold, and enables modern digital retailing. Headquartered in the United Kingdom and operating in more than 165 countries around the world, 乐播传媒 is focused on driving innovation that simplifies the complex travel ecosystem.

About Turkish Airlines

Established in 1933 with a fleet of five aircraft, Star Alliance member has a fleet of 457 (passenger and cargo) aircraft flying to 348 worldwide destinations as 294 international and 53 domestics in 130 countries.

Our growing passion over the years has earned us the title of the airline that flies to more countries than any other in the world. We proudly carry the Turkish flag across the globe, opening doors to the wider world for our passengers.

Keeping up to date with technology is an essential component of our innovation aims and in maintaining that we have the youngest and most modern fleet in Europe. Our fleet has flourished thanks to our high-tech, fuel-efficient and environmentally conscious aircraft purchases that provide a high level of comfort.

Due to our unrivaled flight network, young and modern fleet, comfortable seats and delicious treats, we have earned the title of the Best Airline in Europe for the ninth time. With great passion and ambition, we fly to almost all countries around the world. We thrive on the unique discoveries we deliver to our passengers. Turkish Airlines has engraved its name with exciting world-renowned sponsorships and advertisements.

Our expansion of services with Turkish Airlines confirms the value that our modern retailing solutions provide 乐播传媒’s airline partners so that they can seamlessly manage products and tailor unique offers for agencies.
Chris Ramm, Vice President of Air Partners – EMEA, India and Global Sales Strategy at 乐播传媒
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